Communicating benefits in a convincing way

A good story is persuasive. Develop the framework with which to communicate your ideas both internally and externally. Jens Otto Lange brings structure to value propositions and content processes. Packaged as text, visual material, a presentation or a video, your story can be disseminated via websites, e-mails and social networks.

  • Innovation story: Describing an innovation from the user‘s perspective

  • Sales story: Copywriting for online and offline media

  • Presentations: Pitching ideas in meetings and at events

  • Scripting: Narrating ideas as a film